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- Contents -
Audio and Video Examples
Preface
Chapter 1: The Relevant Producer/Engineer
The Classic Producer/Engineer
The Qualifications of a Good Producer/Engineer
The Modern Producer/Engineer
Qualifications of a Modern Producer/Engineer
It's about the Music
What Is Great Music?
Consider Some Classic Hit Makers
The Beatles
Steely Dan
Alicia Keys
Aretha Franklin
Run D.M.C.
Frank Sinatra
What Do We Learn from These Artists and Producers?
Magnify the Artist
Manager, Engineer, Executive Producer, and Producer
Manager
Engineer
Producer
Executive Producer
Combining Roles
Characteristics of an Excellent Producer
Be Positive
Understand the Difference between the Studio and the Practice Room
Be Intense but Positive and Supportive
Compliment the Artist
Inspire
Motivate
Be Knowledgeable
Be Confident
Be the Mediator
Be Decisive
Be Experienced
Be Stylistically Relevant
Be Charismatic
Be Punctual
Don't Waste Peoples Time
Be the Designated Sober Person
Set the Vision
Have Strong Communication Skills
Communicate on an Accessible Level
Clearly Define the Process
Develop Verbal Depth
Motivate
Be Willing to Listen, Assess, and Decide
The Dictator Versus the Team Builder
The Team Builder
The Dictator
The Team-Building Dictator
Continuing Education
Books and Magazines
The Internet
Classes
Hard Knocks
Educational Resources
Professional Organizations
The Recording Academy
AES
SPARS
RIAA
AFM
ASCAP
BMI
SESAC
A2IM
NAB
NAMM
More Organizations
Who Should Be a Producer?
You've Had Successful Recording Experiences
You Have More Musical Skills Than Those Whom You Produce
You Possess the Technical Skills to Get the Sound the Artist Wants
You Have Self-Produced
Choosing the Right Producer
Producer for Hire
Demos
Website
Being the Right Producer
Entrepreneurial Producer
The Early Stages
The Later Stages
Finding Talent
Where Should You Look for New Artists?
Finding Songs
Become a Songwriter
The Artist
Collaboration
Outsource
Friends
Songwriter Affiliations
Hit Songwriters
Know Your Industry Leaders
Chapter 2: This is Not Your Father's Music Business
The New Model
Embrace Change
Networking Is Fundamental
Yesterday's News
What Happened to My Record Deal?
Audience, Fans, or Tribe
Making a Production Deal
Help People Realize Their Dream
Ask Questions
Know Effective Selling Points
Commit to Quality
Sales Projections
Sales on the Web
Take Action
Be Informed
Highlight Previous Production Successes
Manage Expectations
Follow Through
Be Persistent, Be Relentless
Sample Contracts
Set a Rate, Make the Deal
Free
Cheap and Competitive
Ridiculous
Whatever Happened to Production Points?
Building Financial Backing
Self
Kickstarter Campaign
Loans
Investors
The Million Dollar Question
Indies
Majors: The Big 5, 4, 3 ...
Profit and the Major Label Deal
Making Money from Streaming and Downloads
Develop a Budget
Producer
Studio Time
Keep Estimates in Perspective
Basic Tracks
Setup Time
Instrumental Overdubs
Backing Vocal Overdubs
Lead Vocals
Mixing
Equipment Rental
Tape, Discs, Media
Extra Musicians
Rehearsals
Pre-Production
Metering
Travel Costs
Low Budget Versus High Budget
Set the Standard and React to the Budget
Set a Musical Standard
The Basic Legal Aspects of Producing and Engineering
Production Agreement
Ingredients of a Production Agreement
Gross or Net
Forms
Work-for-Hire Agreements
Other Agreements
Does an Engineer Get Points?
Setting Deadlines
Establish and Explain Deadlines
Getting the Most from Your Musical Product
Royalties from Internet Music Use
SoundExchange
Downloads
Spotify
Subscription Services (Spotify, MGO, Rdio, etc.)
Internet Radio (Pandora and Slacker)
Getting Your Music on iTunes and Other Paid Download Services
Chapter 3: Organization
Planning the Schedule
Pre-Production Schedule
Schedule Mastering, Replication, and Artwork
Schedule an Album Release Party
Be Realistic
The 10-Percent Phenomenon
Production Schedule
Planning Life in the Studio
Post Daily and Weekly Schedules
Cell Phones Are Important
Be Considerate
Rest
Guests
Food
Chapter 4: Relations
Respect
Truth
Motivation
Communication
How to Achieve Good Relations
Co-Producers
Identify the Group Leader
The Group Leader
The Creative Leader
The Producer and the Alphas
Building a Rapport with the Team
The Producers Relational Responsibility
Be Proactive
Communicate!
Group Members
Its All About Love
Financial Backers and Accountants
Chapter 5: Setting Standards
The Ingredients of Perfection
Emotionally Compelling Performance
Excellent Musical and Technical Performance
Working with the Musicians
Finding the Groove
Communicating Your Ideas
Commanding Respect
How Good Is Good Enough?
Hiring Musicians
Rehearsals
The Groove
Record Rehearsals
The Structure
Tightening the Arrangement
Instrument Conditioning
Strings
Heads and Sticks
Choosing Drum Sounds
Building Trust
Health
The Chapter 6: Music
Production Concepts
Analyze Successful Productions
"Lets Get It Started": Black Eyed Peas
"I Still Haven't Found What I'm Looking For": U2
"You'll Think of Me": Keith Urban
Perform Your Own Analysis
Pre-Production
Songs, Songwriting, and Co-Writing
Song Selection: Matching the Music and the Musicians
Songwriting Ideas
Songwriting Tools
Find a Writing Partner
The Co-Writing Producer
Finding Songs
Building an Album
Deciding on the Arrangement
Musical Dynamics on a Recording
Documenting the Songs and Arrangements
The Advantages of Traditional Knowledge
The Advantages of Ignorance and Inexperience
The Advantages of an Open Mind
Chapter 7: Modern Production
Producing Music in the Home Studio
Optimize Your Setup for Your Creative Needs
Producing Music in the Commercial Recording Studio
Starting with the Demo
Booking a Commercial Studio
Choosing an Engineer
Compatibility with Home
Chapter 8: Producing a Project
Learn the Limits of the Artist
Constructive Criticism
Arranging
Standard Song Forms
The Climax
The George Martin Phenomenon
Fine-Tune Parts
Rhythmic Interaction
Tightening the Kick Drum and Bass Guitar
Adding the Guitar Comp
Adding the Pad
Determine the Size of the Production
Approaches to Building a Sound
Drums and Percussion
Guitar Sounds
Vocal Sound
Summary
Appendix A: Supplemental Material
24-Track Tracksheet
16-Track Tracksheet
8-Track Tracksheet
Recording Budget Planner
Appendix B: Songwriter Affiliations and Services
Songwriter Universe
Indiana University Jacobs School of Music
The Harry Fox Agency
The National Music Publishers Association
The Music Publishers Association
Taxi
Avatar Publishing Group
The Bicycle Music Company
Big Loud Shirt
BMG
Casablanca Music Publishing
Cherry Heart
Criterion Music Corporation
Curb Records
Downtown Records
EMI
Fox Music
Green Hills Music
Horipro
MGM Music
Missing Link Music
Moraine Music Group
Peer Music
Universal Music
Urband and Lazar Music Publishing
Warner/Chappell Music
Appendix C: The Producers
Music Producers
Quincy Jones
George Martin
Roy Thomas Baker
T-Bone Burnett
Danger Mouse
Jimmy Douglas
Dr. Dre
Paul Epworth
Berry Gordy
Daniel Lanois
Dr. Luke
Arif Mardin
Max Martin
Sam Phillips
DJ Premier
Rick Rubin
Phil Spector
Smeezingtons (Bruno Mars, Philip Lawrence, Ari Levine)
Timbaland
Butch Vig
Kanye West
Appendix D: The Engineers
Music Engineers
Ed Cherney
Joe Chiccarelli
Bob Clearmountain
Geoff Emerick
Chris Lord-Alge
Tom Lord-Alge
George Massenburg
Roger Nichols
Phil Ramone
Elliot Scheiner
Al Schmitt
Bruce Swedien
Appendix E: 2012 Grammy Winners
Index
Test Answers
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