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- Contents -
Foreword
- by Billy F Gibbons
Introduction
1. Seeds and Roots
- Origins of the Custom Shop Concept
2. Setting Up Shop
- Mr. Stevens, Meet Mr. Page
3. First Guitars, Evolving Roles
- The New Mandate: Deliver Product, Be Timely, and Make a Profit.
4. Building a Team
- The Early Years
5. Forever Man
- Eric Clapton and the Custom Shop
6. The Great Leap Forward
- Spec Guitars and Big Numbers
7. Vintage Rising
- "The more we refined our Custom Shop product, the more we looked back to the vintage era."
8. Unleash The Fury!
- Big Hair and Batwings
9. The Set-Neck Fenders
- "They were the beginning of the 'price list', the Custom Shop's own product line."
10. The Halo Factor
- Artist Signature Guitars of the First Decade
11. Art Guitars and the Wow Factor
- "It's all about the sky's the limit."
12. Jump to Lightspeed
- Price Sheets and the Second Big Shift
13. The Cycle Continues
- Expanding the Team
14. Marketing Evolves
- Beyond the Phantom Flagship
15. The Designer/Signature Series
- Robben Ford, D'Aquisto
16. The New Old
- Relics and Time Machines
17. Sorcerers and Apprentices
- Master Built and Team Built
18. Getting Better All the Time
- Quality Control in the Factory and Custom Shop
19. Late-'90s Set-Necks, Showmasters, the Hendrix Monterey Pop Strat
20. The Pirates Of Corona
- Just a Bunch of Ragtag Guys
21. A New Vision
- Mike Eldred Takes the Reins
22. New Arrivals, New Energy
- Team Building, Post-'95
23. Wrapping up the Late 1990s
- Classic Player Strat, Artist Guitars, Artist Builders
24. Mojo Workin' in the New Millennium
- Tributes, the Woodstock Strat, Highlights 2000 - 2003
25. The Mermaids of Avalon and Other Tales
- Art Guitars of the Second Decade
26. 2004
- 50th Anniversary, Rory Gallagher and SRV Strats; Master Designs
27. 2005
- The Mary Kaye Tribute, Limited Releases, the Top-Scoop Strat, a New Master Design, Builder Selects
28. 2006: Moving Away From the Price List
- Beck and Blackie Tributes, More Limited Editions, Strat Pro
29. 2007
- 20th Anniversary Strat, George Fullerton, SRV/Lenny, Andy Summers, G.E. Smith, Crossroads Sun Strat, Builder Selects, Heavy Relics, Crash
30. From Catalogs to Limited Collections
- 2008: The Black Strat, Crossroads Antigua Strat, Heavy Relics, Yngwie Malmsteen Tribute
31. 2009: Themes and Variations
- Limited Collections, Limited Editions, Custom Deluxes, Limited Dealer Selects
32. The Golden Age
Photo Credits
Index
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